Mobile app usage is common these days and growing in popularity. Especially in e-commerce, brands can expect more interaction from their customers by providing them with a simple and user-friendly app. In this article, we present five important facts about app usage that e-commerce brands should know.
First:
More than half of the world’s Internet users access the Internet through their mobile devices. This means that your app should provide users with a seamless shopping experience to help them find and purchase products quickly and easily.
Second:
Most people have a limited attention span. When it comes to app usage, the average user has only 21 seconds of patience to see if your app gives them what they are looking for. Therefore, you should provide an app that is easy to navigate and can fulfill the user’s main goal within a few seconds.
Third:
More than half of people spend more time in apps than on mobile websites. A well-designed and user-friendly e-commerce app can help increase customer engagement and interaction, which in turn leads to higher conversion rates.
Fourth:
A poor user experience can cause a user to uninstall an app immediately. 80% of users say they would delete an app immediately after a bad experience. This emphasizes the importance of a reliable and well-functioning app that can meet user needs.
Fifth:
Advancing technology offers new opportunities to increase app usage and improve customer experience. For example, integrating augmented reality (AR) into an e-commerce app can provide users with a better shopping experience by allowing them to see and test products in a virtual space.
Knowing these five facts is crucial to the success of your e-commerce app. By customizing your app to meet your customers’ needs needs and expectations, you can create a positive user experience and increase engagement and conversion rates.
Mobile shopping is becoming more and more important in the e-commerce market
Mobile devices are playing an ever-increasing role in online shopping. It is a fact that more and more users are making their purchases on mobile devices, resulting in e-commerce sales increases.
Shopping app usage on mobile devices is also on the rise. Apps open up the opportunity for e-commerce brands to offer their customers a shopping experience that goes beyond just shopping on a web browser.
App usage allows for feedback from customers, personalization of the shopping experience, and push notifications with the latest offers and special promotions. This offers e-commerce brands the opportunity to target their customers directly and make targeted offers.
Another benefit is the ability to offer mobile payments, which can improve the checkout process. E-commerce brands should optimize their checkout pages and offer mobile payment solutions such as Apple Pay, Google Wallet or Samsung Pay to make the mobile shopping process seamless.
It’s important for e-commerce brands to consider the increasing importance of mobile devices in online shopping and adapt their strategies to reach their customers and provide a positive shopping experience.
Pique your customers’ interest with push notifications
Push notifications are a powerful tool for e-commerce brands to capture the attention of their customers and increase sales. If you have an app, it’s important to use this feature to promote the value of your services or products.
Studies have shown that users who receive push notifications from an e-commerce app are more inclined to make purchases or take actions within the app. With a creative and engaging notification, you can ‘pique your customers’ interest and encourage them to stay active.
But be careful: push notifications should not be misused. Notification overload can cause customers to uninstall the app or disable notifications altogether. Creating a smart notification plan is therefore crucial.
- Optimize your messages for a higher open rate.
- Ask permission before sending push notifications.
- Personalize your messaging and pay attention to timing.
So, by incorporating push notifications into your marketing strategy, you can increase sales for your e-commerce business and increase customer loyalty.
Users today expect personalized and relevant notifications that engage them in unique and timely ways. By meeting these expectations, e-commerce brands can create value for their customers and ensure their long-term growth.
Five facts about app usage that e-commerce brands should know
App downloads do not equal app usage. It’s important to understand that just because a person has downloaded an app doesn’t mean they will actually use the app. A high download count does not necessarily mean a successful app. Brands should ensure that their app has a clear benefit to ensure that the people who download it will use it.
Most apps are only used once or twice. According to a study by TechCrunch, 77% of downloaded apps are opened only once and then never used again. This means that it is important to create an app that is as easy to use as possible, while also having a clear benefit to the user.
The useful life of apps is limited. On average, people spend about 23 hours a month on their smartphones, but most of that time is spent using social media and messaging apps like WhatsApp and Facebook. Time spent shopping on an app is limited. Brands should ensure that their app is optimized for fast and efficient purchases to ensure that it is used.
Customers use apps for convenient shopping. The main reason for using e-commerce apps is convenience. Customers want to be able to store quickly and easily without having to visit a desktop computer or a retail store. Brands should ensure their app is convenient and easy to use to ensure it is used.
App ratings and reviews are important. Customers rely on ratings and reviews to determine if an app is worth downloading. According to a study by Apptentive, app rating is the most important criteria for customers when evaluating an app. Brands should ensure their app is easy to use and has a clear benefit to ensure it receives a positive rating.
The secret to e-commerce success: user experience
More and more people are using mobile devices to store online. E-commerce brands looking to grow their business need to ensure their apps are user-friendly and provide an excellent user experience.
1. Fast loading time is critical. If an app takes too long to load, there’s a good chance the user will abandon it and opt for another app that’s faster. A fast load time is therefore critical to the user experience.
2. Users love personalized experiences. E-commerce brands should provide personalized offers and recommendations to improve the user experience. Personalization shows that the company cares about the user and takes their preferences into account.
3. Clear and concise navigation. Users need to be able to navigate the app quickly and easily to find what they are looking for. Clear and concise navigation is therefore essential for a positive user experience.
4. Brand storytelling can be delightful. E-commerce brands can stand out from the competition by incorporating brand storytelling into their apps. Engaging storytelling can captivate users and make them stay longer in the app and get to know the company better.
5. Excellent customer service. Effective customer service can help build users’ trust in a company and increase their loyalty. E-commerce brands should therefore provide outstanding customer service through their app to improve the user experience.
- A fast loading time
- Personalized experiences
- Clear navigation
- Brand Storytelling
- Excellent customer service
Five facts about app usage that e-commerce brands should know
The use of smartphones and mobile apps is constantly increasing. In e-commerce, the importance of apps for commerce has grown tremendously. E-commerce brands must therefore understand and take into account the needs of their mobile users.
One way to increase user engagement in apps is to implement gamification. Game-like elements are used to increase the incentive to use the app.
Studies have shown that app usage time and number of interactions can increase significantly when gamification is used. By achieving challenges or collecting rewards, users experience a sense of accomplishment and motivation.
Another important factor in user engagement is personalized user experience. When the app knows the user’s shopping history and preferences, it can offer personalized recommendations and promotions that further motivate the user.
However, e-commerce brands should be careful not to use gamification too much and overwhelm or overpower their users. Overuse of gamified elements may cause users to view the app as too childish or unprofessional.
- Summary:
- Gamification helps increase user engagement in apps.
- Personalized user experience is another key driver of engagement.
- However, excessive use of gamification can be counterproductive.
- E-commerce brands should consider the needs and preferences of their mobile users.
